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Ford First Time Buyers Program

First-Time Buyer Program Highlights

Build Credit with Confidence


Discover a dependable way to build your credit as a first-time car buyer, even if you have a limited credit history.

First-Time Buyer Incentives


Access exclusive Ford Credit offers, like bonus cash and a lower APR.

Support at Every Step


Move forward with a buying journey that's backed by award-winning customer service and post-purchase support.

What is the First-Time Buyer Program?

Buying your first vehicle can feel like a big step. Our First-Time Buyer program helps eligible buyers move forward with confidence, including those with limited credit history. It offers flexible financing terms, low down payments, and bonus cash toward a new vehicle.

Program Details


If you've never bought a vehicle before, Ford Credit wants to make that process as easy as possible:

  • Choose from new and Certified Pre-Owned Ford vehicles to find what works for you

  • Make financing more approachable - qualified applicants may be eligible for a lower APR

  • Receive $750 Bonus Cash on new Ford vehicles*, which can be combined with active programs or offers

  • Finance up to $50,000, giving you more room to explore eligible Ford vehicles

  • Select flexible terms up to 84 months with low down payment options to fit your monthly budget**

Program Eligibility


To be eligible for the First-Time Buyer program, applicants need:

  • No prior auto credit history and no adverse credit history

  • At least 6 months of verifiable current full-time employment

  • A down payment of $750 or more**

Helpful Insights for First-Time Buyers

2026 Ford F-150

The first time buying a vehicle is less scary with the right people behind you. We've collected some tips to guide you through the buying process so you can feel ready when you visit the dealership.

Decide between a new and used vehicle.

When choosing between a new or used vehicle, it’s important to look beyond the price and consider the total cost of ownership. New vehicles may offer warranty coverage and lower maintenance costs early on. Used vehicles may cost less upfront but need more repairs over time.


Make sure to also compare costs like insurance, maintenance, and monthly payments. You should also consider personal essentials like safety features, cargo space, and technology. This will help you get a clearer picture of all your potential direct and indirect costs before deciding.

Determine the right price range for your budget.

Start by figuring out what you're comfortable spending on your vehicle each month. Consider regular expenses like insurance, fuel or charging costs, maintenance, and registration.


Once you have a budget in mind, use our payment calculator to estimate your monthly payment. It will also show how current offers and incentives may apply to the vehicle you're interested in.

Prequalify for financing.

With your needs and budget established, you can get prequalified to see an estimate of how much you can afford. It has zero impact on your credit score!


Prequalifying can help first-time buyers:


  • Compare vehicles within a realistic price range
  • Shop with more confidence before visiting a dealership
  • Save time during the financing process

Next Steps :

1. Calculate your monthly payment.

Payment Calculator

2. Get prequalified for your vehicle.

Get Prequalified

3. Visit our dealership to discuss your eligibility.

Visit Us

How can we help?

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  1. Wilson Motor Ford

    328 N. Main St.
    Logan, UT 84321

    • Sales: (435) 752-7355
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Get in Touch

  • Contact our Sales Department at: (435) 752-7355
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